Buyer's Guide

AppSheet: Pricing, Limits, and When to Move On

For teams running stock, booking or internal apps on AppSheet and Google Sheets who are starting to wonder how far it will go.

Short answer

AppSheet is Google's no-code app builder on top of Google Sheets, cloud Excel files or databases. Building and testing with up to 10 test users is free; in production you pay per user per month, from US$5 on Starter, per AppSheet's pricing page on 27 September 2026. It suits apps with few users, simple rules and someone in-house to maintain them. When per-user fees grow with headcount, rules get complicated or the data in the sheets stops agreeing, it is time to consider a real system, using the existing sheets as the starting point.

What AppSheet costs

Prices are per user per month except Publisher Pro, which is per app for public apps without sign-in. Google says some Workspace plans already include AppSheet Core. As an example, 30 staff on Core is US$300 a month, US$3,600 a year, and it grows with every hire.

AppSheet plans, from about.appsheet.com/pricing on 27 September 2026
PlanPriceFor
PrototypeFree, up to 10 test usersBuilding and testing
StarterUS$5 per user/monthBasic apps on sheets and cloud files
CoreUS$10 per user/monthAdvanced app and automation features, security controls
Enterprise PlusUS$20 per user/monthEnterprise data sources, priority support
Publisher ProUS$50 per app/monthPublic apps, no sign-in

Signs you have outgrown AppSheet

Most of the pain comes from using a spreadsheet as the database and from rules living in one builder's head, not from AppSheet itself.

  • Someone regularly fixes data that disagrees between sheets
  • The yearly subscription is close to the cost of building a system
  • Only one person can change the app
  • It must connect to accounting, sales or LINE OA and cannot do it fully
  • Customers or partners need access too

Before deciding to stay or move

  • Have you priced the plan on real user numbers, including planned hires?
  • Does your Google Workspace plan already include AppSheet Core?
  • Can more than one person maintain the app?
  • Can you export every table if you move?

Frequently asked questions

Is AppSheet free?

Free while building and testing with up to 10 test users. In production it is US$5 per user per month on Starter and US$10 on Core, per AppSheet's pricing page on 27 September 2026. Some Google Workspace plans include Core.

What happens to my data if I stop using AppSheet?

If the app runs on Google Sheets or Excel, the data stays in your files. What you lose are the screens, expressions and rules configured in the app, so document them before you leave. If you used AppSheet's own database, export it first.